DigiXtowers are digital advertising units at convenience forecourts at BWG Group, Musgrave Group and Maxol locations nationally. They consist of super bright high definition screens, ensuring advertisements stands out in the environment.
Make the most of DigiXtower by running dynamic day part advertising campaigns, targeting motorists and passers-by on their journey to and from work. Using Adtower Digital Media's ADAMtechnology software, creative possibilities are endless, from weather triggered campaigns, to dynamic countdowns.
All DigiXtowers are enabled with ADAMaudienceAndInsights measurement software, delivering in-depth insights into campaign gender and age class split, as well as highlighting how well the creative message has performed.
National Network of DigiXtower at 80+ locations nationally with our retail partners BWG Group, Musgrave Group and Maxol.
Premium strategic locations, all units are situated at premium head-on locations to maximise audience engagement as shoppers begin their in-store path to purchase journey.
Dynamic and Flexible Buying, There are a number of different buying options including cost per play (CPP) & OOH-cycles. Run day-part advertising, or trigger content based on current weather conditions, allowing campaigns to maximise the dynamic capabilities of the network.
Accountability, Adtower Digital Media use Broadsign CMS which gives clients full accountability on uploads, served impressions / plays within a 60 second loop, and unlimited content scheduling at no additional cost.
Audience Data, Each unit is uniquely equipped with ADAMaudienceAndInsights, allowing clients audience impression data, age, gender demographics and dwell & attention time. This information relates specifically to each individual campaign.