Adtower Digital Media


A national network of 100 digital advertising units, at premium SuperValu stores nationwide. Digitower_SV allows brands to engage with the mass audience offered by SuperValu at their high frequency stores, as customers begin their in-store journey.

Digitower_SV allows brands the opportunity to communicate with multiple SuperValu audience segments;

- Premium Professionals – young couple and singles, career focused
- Quality Family – families with older kids, strong family values
- Health & Wellbeing – healthy choices, trend seekers
- Traditionals – traditional real food, local values
- Value Seekers – budget tight families, connected to social media
- Quick & Easy Family – family with young kids, family friendly solutions

All Digitower_SV units are enabled with ADAMaudienceAndInsights measurement software, delivering in-depth insights into campaign gender and age class split, as well as highlighting how well the creative message performed. 


Why use Digitower_SV ?

National Network of Digitower_SV at 100 locations nationally with our retail partner Musgrave group.

Premium strategic locations, all units are situated at premium head-on locations to maximise audience engagement as shoppers begin their in-store path to purchase journey.

Dynamic and Flexible Buying, There are a number of different buying options including cost per play (CPP) & OOH-cycles. Run day-part advertising, or trigger content based on current weather conditions, allowing campaigns to maximise the dynamic capabilities of the network.

Accountability, Adtower Digital Media use Broadsign CMS which gives clients full accountability on uploads, served impressions / plays within a 60 second loop, and unlimited content scheduling at no additional cost.

Audience Data, Each unit is uniquely equipped with ADAMaudienceandInsights, giving clients audience impression data, age, gender demographics and dwell & attention time. This information relates specifically to each individual campaign. 

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