Adtower Digital Media
ADAM 

JPEG / MP4 files 

 

Full motion adverts to catch audiences attention

Copy Rotation



Small design changes keeping content “fresh” across a campaign flight pattern.

Copy Rotation

 

Example of Fanta swapping product with copy rotation to maximise use of space.

Day & Week Part


Lucozade - Moments
What time is it? Monday to Saturday; 10am -12pm
         
Lunchtime Creative Monday to Sunday; 12-2pm
Traffic Message Monday to Friday; 5-7PM
Conquer the Day - Monday to Wednesday; 2-4pm
Finish in style - Thursday to Friday, 2-4pm

Contextual 

Examples of RedBull using contextual copy activation around events and product launches.


Contextual

 

Examples of HB using contextual copy activation around concerts
 

Dynamic Activations

HB used ADAM, to launch weather activated content nationally.


When the temperature reached a specified level, the campaign would trigger in that locality, displaying the location's name and current temperature specific to that location. 

Dynamic Activations


Examples of clients displaying live match results, also fixtures for upcoming matches using smart scheduling and dynamic API’s.


Dynamic Activations



Examples of National Lottery using dynamic information to link content to external conditions, such as live countdowns to a draw, or days to Christmas raffle.

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