Creative

Adtower Digital Media
ADAM

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JPEG / MP4 files

Full motion adverts to catch audiences attention

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Copy Rotation

Small design changes keeping content “fresh” across a campaign flight pattern.

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Copy Rotation

Example of Fanta swapping product with copy rotation to maximise use of space.

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Day & Week Part

Lucozade - Moments

What time is it? Monday to Saturday; 10am -12pm

Lunchtime Creative Monday to Sunday; 12-2pm

Traffic Message Monday to Friday; 5-7PM

Conquer the Day - Monday to Wednesday; 2-4pm

Finish in style - Thursday to Friday, 2-4pm

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Contextual

Examples of RedBull using contextual copy activation around events and product launches.

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Contextual

Examples of HB using contextual copy activation around concerts

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Dynamic Activations

HB used ADAM, to launch weather activated content nationally.

When the temperature reached a specified level, the campaign would trigger in that locality, displaying the location's name and current temperature specific to that location.

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Dynamic Activations

Examples of clients displaying live match results, also fixtures for upcoming matches using smart scheduling and dynamic API’s.

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Dynamic Activations

Examples of National Lottery using dynamic information to link content to external conditions, such as live countdowns to a draw, or days to Christmas raffle.

Address

Shankill Business Centre,
Station Road,
Shankill, D18 N1 N2

Phone

+353 (0) 1 239 3281

Email

advertise@adtower.ie

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