Adtower Digital Media has partnered with BWG Group and Musgrave Group, allowing brands to communicate with valuable audiences across Centra, SPAR, EUROSPAR, Londis and MACE.
Digitower operates a 60 second advertising loop, allowing brands the opportunity to communicate via a 10 second full-motion digital advert at the point of decision across 200+ convenience stores nationally. Digitowers use high-bright screens to ensure the campaigns cannot be missed.
All Digitowers are enabled with ADAMAudienceAndInsights measurement software to accurately measure audience impressions and content engagement, setting Adtower Digital Media apart from other DOOH media.
National Network of Digitower at 200+ locations nationally with our retail partners BWG Group and Musgrave Group.
Premium strategic locations, all units are situated at premium head-on locations to maximise audience engagement as shoppers begin their in-store path to purchase journey.
Dynamic and Flexible Buying, There are a number of different buying options including cost per play (CPP) & OOH-cycles. Run day-part advertising, or trigger content based on current weather conditions, allowing campaigns to maximise the dynamic capabilities of the network.
Accountability, Adtower Digital Media use Broadsign CMS which gives clients full accountability on uploads, served impressions / plays within a 60 second loop, and unlimited content scheduling at no additional cost.
Audience Data, Each unit is uniquely equipped with ADAMAudienceAndInsights, offering clients audience impression data, age, gender demographics and dwell & attention time. This information relates specifically to each individual campaign.